The Ordinary's products are all over social media — and they're expert- and editor-approved.
have been around for years, and those that do manage to break the mold tend to feature buzzy marketing campaigns or eye-catching labels., a brand that's not even a decade old making a splash on the skin care scene, with its minimal packaging and ingredient-focused products. The brand has cemented itself as a leader in the industry over the last few years, and is a favorite of TikTokers, editors and dermatologists alike.
So we're breaking down everything you need to know about the brand, from what makes it popular to the derm-approved products that are worth shopping.According to Dr. Marisa Garshick, a board-certified dermatologist at MDCS Dermatology, the brand's popularity can be chalked up to two main things: Its affordable price point and its focus on buzz-worthy and effective ingredients.
Many of its formulas feature a star ingredient that is designed to target a specific issue, like aging, acne or dry skin. So the brand makes it easy to try that new trendy skin care ingredient, like Argireline or
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