The Danish brand heads open up about the complexities of being climate-conscious in the fashion industry, sharing that they are striving for B Corp certification as part of the brand's future-proofing efforts.
When asked how they turned Ganni into the formidable fashion brand it is today, husband-and-wife co-founders Nicolaj and Ditte Reffstrup's modest answer hinted at a kind of serendipity."There was never a big strategy to it," Nicolaj told CNN over Zoom ahead of the label's showcase at Copenhagen Fashion Week in August."It was a little organic and random."
The looks on show were grab-and-go festival outfits, like the cowboy boots tucked into tracksuit bottoms and a raincoat exposing a triangle bikini bra. It's commercial rather than couture, of course, but watching the sunset parade of monochromed models styled in orange, lilac and aqua ensembles was all the more gratifying knowing these pieces could end up in your wardrobe, rather than just on a magazine cover.
Gen Z YouTube influencer and Vogue's most recent Met Gala host, Emma Chamberlain, was seen front row of the show."We never use the word sustainability" Perhaps, by doubling down on ethical best practices, something more and more consumers are increasingly keen to see.
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