Good for your feet and the environment.
that reduce their carbon footprint, including EVA foam made from algae, she notes.
“Holding the first-ever shoe made of carbon emissions in my hands is a huge milestone—not only for On, but for the whole sports industry. Five years ago, this was barely a dream,” Heitz says. It took those years to find the right partners and figure out how to make each step in the process doable—and at a commercial scale.
Burton notes that other companies in the carbon transformation space are doing related work. “There's so much more out there in terms of recycling carbon,” she says.
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