Here's how rising rappers Yeat, SoFaygo and more are pushing the hip-hop subgenre of rage into the mainstream.
While hip-hop producers have been mixing volatile ingredients in beats for years, searching for the most combustible combinations, rage is heavily indebted to the rowdy wing of SoundCloud rap that burst onto the mainstream six years ago. One artist who emerged from that scene is an especially important influence: Playboi Carti.
This production palette helps rage stand out on the short-form video platforms that play an important role in modern music discovery. “Today, you’re scrolling and you see a song and listen for about three seconds to determine, ‘Is it good enough?’ ” Jawaid says. “With the rage beats, the synths always catch your ear right away.”
Tana, who scored a record deal in 2021 with Republic in partnership with Galactic Records, says his battering singleis “one of the pioneer songs for the rage sound.” Slump6s, who is featured on the hit, also signed with Republic in partnership with Field Trip. And Field Trip inked Yeat in partnership with Geffen Records.
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