Part of what makes BookTok special is that readers' taste and enthusiasm determine what goes viral on the algorithm, not necessarily marketing money from publishers or authors.
, BookTok helped authors sell 20 million printed books in 2021 and again in 2022, with sales rising another 50 percent.
Kasey Shneiderovsky, 25, Old Bridge, N.J., was able to hear from authors the algorithm hadn't served up yet. But it's not just for readers. BookTok has become a way for authors to connect with the people reading their books, too.
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