Nike's new Our Force 1 design project impresses, just don't mention NFTs. Nike Nike
Think NFTs are over? Nike doesn't. The sports brand launched its new digital collectibles with .Swoosh late last year and is finally revealing its hand with the new Our Force 1 virtual sneakers. They don't exist physically, but are fast becoming a collector's item, just like the classic Nike Air Force 1 shoes. Just don't call them NFTs. Confused?
Nike is also not calling these NFTs, and the digital sneakers will go into a wallet that is secured to Nike's platform, so you can't trade them elsewhere. Twitter user _BlackWing88 picked up on this, writing:"Nike carefully picked their words to not mention NFT nor Web3. But this collection is obviously an NFT and for the Web3 community. Nevertheless, your virtual followers appreciate your presence and effort in this virtual space.
NFT collection. This was created by RTFKT and connected NFT sneakers to in real life limited editions that soared in value to around $14,000.In February Nike announced four Our Force 1 designs created by its community will be included in the NFT drop. Nike designers worked closely with these fans to bring them to virtual life.
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