More awesome billboard ads from McDonald's...
describes how the campaign chops up"the world's most recognisable logo," to prove that"the McDonald’s arches are so ingrained in the minds of consumers that even if you cut them into pieces, they’re still familiar." By zooming in on aspects of the symbol, the agency created"universally understandable road signs".
And Reddit users are marvelling at just how recognisable they are."McDonald's are the kings of brand recognition. At that point, I'm pretty sure a full red billboard would still remind us of them," one user comments, while another adds,"They literally own the colour combination of red and yellow.
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