Backlash against Bud Light and Target raised concern but marketing continued.
Weeks after a Bud Light endorsement from trans influencer Dylan Mulvaney unleashed a torrent of online vitriol that escalated into a widespread anti-LGBTQAnheuser-Busch did not respond to ABC News' request for comment about its communication with Mulvaney.
"It has been more or less the same," Michael Wilke, founder of AdRespect, an archive of LGBTQ representation in marketing, told ABC News about the volume of ads in the aftermath of the boycotts. "In many ways companies have continued doing what they would in any other year," Lightning Czabovsky, a professor of public relations at the University of North Carolina at Chapel Hill, told ABC News. He cited the tendency for companies to carry over ad strategies from previous years as well as the need to appeal to a diverse set of consumers.
Here are some prominent companies that have put forward LGBT-inclusive ads despite the consumer backlash against Bud Light and Target:Levi's has elevated the LGBTQ community and its concerns as a key part of its advertising footprint.with advocacy groups Human Rights Campaign and GLAAD on public statements affirming the company's support for the LGBTQ community and opposition to anti-LGBTQ legislation.
"They want to appeal to a demographic of future consumers who on average support these inclusive campaigns," Swaminathan told ABC News.The North Face drew attention in May when it partnered on "The Summer of Pride," a series of in-person events with drag queen Pattie Gonia, an environmental and LGBTQ activist.
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