The brand, which has been around for roughly 70 years, is coming to all seven Macy's in Arizona, from Scottsdale Fashion Square to Tucson Mall.
The Toys R Us brand has been around for roughly 70 years, but the toy retailer's newest owner is trying something different this holiday season.
The pop-ups range in size from roughly 1,000 square feet to more than 14,000 square feet and feature toy displays, a hands-on demonstration table allowing kids to try various products and a Geoffrey giraffe mascot available for photos. Nata Dvir, chief marketing officer at Macy's, earlier this year said the department store chain's toy sales have seen"tremendous growth" from the displays and online sales. Toys R Us products also are available at macys.com/toysrus. The companies started the partnership in 2021, expanding it for the holiday season this year.
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