These are the top three trends we saw at Google I/O:
Google's seen four straight quarters of slowing year-over-year ad revenue growth. Its most recent figures revealed that ad revenue YoY growth slowed from 24% in Q1 2018 to 15% in Q1 2019. Considering that the company's ad business accounts for overof its total revenue, a consistent deceleration in growth is clearly an area of concern for the tech giant.
As such, Google appears to be bulking up its other solutions in the hopes of both driving ad revenue and promoting growth from segments beyond the Ads business. For example, adding AR to Search could increase consumer engagement, resulting in more businesses paying Google to get their unique AR experiences in front of these consumers.
And improving Google Assistant's capabilities could lead to higher interest in and adoption of the company's devices, such as its Pixel smartphone or Nest Hub.1. Sign up for the Apps and Platforms Briefing to get it delivered to your inbox 4x a week. >>pass to Business Insider Intelligence and gain immediate access to the Apps and Platforms Briefing, plus more than 250 other expertly researched reports.
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