These are South Africa's strongest brands - among the top brands in the world
This means that South Africa had more than half of all brands with a AAA+ rating, globally.Although FNB and Capitec are behind Pick n Pay and Woolworths in the overall South African rankings, they are the top two banking brands worldwide., FNB was named as the strongest banking brand in the world, with its BSI of 93.0 and AAA+ rating.
Brand Finance said that the FNB’s online and mobile banking services made it straightforward for customers to manage their finances, with the group also recognised for its sustainable practices and environmental, social and governance performance.Capitec Bank was only narrowly behind FNB and was edged out by decimal rounding.
Capitec’s affordable prices for online banking services made it stand out amongst competitors, Brand Finance said. Moreover, the bank’s partnerships with established brands, including Samsung Pay, strengthened its position. Capitec was second in the rankings for the second year in a row – with Indonesian bank BCA coming first in 2022., was the third-strongest banking brand in South Africa, climbing from 63 in 2022’s BSI rankings to 21 in 2023’s BSI rankingsStandard Bank saw the biggest change in its BSI score out of all South African banks included in the study, increasing by 6%.However, Rand Merchant Bank and Investec saw decreases in their BSI scores, with the former dropping out of the top 100 BSI rankings.
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