The Duchess Effect is absolutely real. Kate Middleton and Meghan Markle are essentially a designer's dream. Now, thanks to a study by Lyst, we know which pieces were the absolutely most popular. In other words, these outfits were the most talked about and most bought (either the piece or a similar one) after the two duchesses wore them.
Even though Meghan is on maternity leave,Well, in case you had any doubts , the Duchess Effect is absolutely real. Kate Middleton and Meghan Markle are essentially a designer's dream: Whenever they wear particular pieces, fans show so much interest that said pieces regularly sell out within hours and minutes. Now, thanks to a study by, we know which pieces were the absolutely most popular.
And, in case you were curious as to Meghan's most popular outfit, it was also in March,"when she wore a stylish silver and gold brocade dress to celebrate the 50th Anniversary of Prince Charles’ Investiture at Buckingham Palace. Over the following 24 hours, her ensemble triggered a 500% rise in online demand for brocade dresses.
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