Some beauty brands are working towards being more sustainable, Here's how 3 of them are tackling this challenge.
Sustainable beauty is more than a trendy buzzword. Self-care is a priority for many, but so is caring how the things we use and consume might adversely affect the world. Thankfully, makeup and skincare brands are taking note, turning to locally sourced ingredients and recyclable and refillable packaging to reduce their carbon footprint.
“We are in a global environmental crisis,” says Christin Powell, cofounder and CEO of skincare brand Kinship. “The personal care and beauty industry is a huge source of plastic refuse—most of which is not truly recyclable and a lot of which ends up in our oceans and landfills.” Kinship uses recycled ocean plastic and post-consumer recycled materials and is on track to use 100 percent recycled plastic or glass packaging by 2023.
ADVERTISEMENT For makeup brand Axiology, sustainability means transitioning from a linear economy to a circular economy . “The goal is to mimic nature—to make sure nothing ends up in landfills, incinerators, or the ocean, and can be reused in some fashion,” says Axiology founder Ericka Rodriguez. Axiology’s top sustainable product is a multiuse face crayon called Balmies, which has zero-waste packaging that’s both recyclable and compostable.
Sustainability drives many new brands, but it’s also being embraced by legacy brands such as Shiseido. “This year alone we have introduced two new sustainability innovations from the brand—our Refills and the new WASO collection,” says Jessie Dawes, vice president, integrated marketing strategy and consumer engagement for Shiseido.
With more brands using eco-friendly materials and ingredients and implementing refill and recycling programs, there’s hope that beauty will become a more sustainable-minded industry overall.
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