‘There is one in all of us’: Could the Singaporean Aunty be our national treasure?

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‘There is one in all of us’: Could the Singaporean Aunty be our national treasure?
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In the first of a light-hearted CNA Women series on the Singaporean Aunty, correspondent Hidayah Salamat finds out how an enduring stereotype has become an endearing archetype – and a national symbol.

A few weeks ago, I decided to do the week’s grocery shopping at a supermarket in Eastpoint Mall. I happened to be in the area and this particular outlet was expansive and, I figured, well-stocked.I was staring at the halal cold cuts section without any intention of buying something from it when a woman spoke over my shoulder.

I can’t tell you how many times I’ve shopped under the influence of a stranger, simply because they appeared to have the authority of an “aunty”.I went to another supermarket chain with a male friend once and he insisted on going in the evening, when they apparently had the most stock of “reduced to clear” items and when, sometimes, you could get the day’s bread at half price.An aunt or aunty is, by simple definition, an older female relative; more specifically, the sister of a parent.

“She’s the kind of person who would ask you to buy something from the shop down the road because it is cheaper there,” she told me. “She would spot promotions whenever she was out and about, and share them with us. I couldn’t keep up, so I suggested we create an Instagram account,” said Aldila, who is the eldest at 54.“They are not gender or age-specific, and you can possess them regardless of where you are from,” said Sophiela, an engineer who is also in her 50s.

Despite fashioning themselves as the Malay equivalent of “aunties”, the Makcik Alert sisters also had a lot to say about the less favourable aspects of the archetype. In its nearly 60 years of independence, many words have been associated with Singapore. It’s been described as modern, contemporary, futuristic and even avant garde. So it’s remarkable that something so abstract can turn out to be such a classic.

Dr Atiqah likens the Singaporean aunty to “kiasuism”. The word “kiasu”, derived from the Hokkien dialect, means “fear of losing”, a concept Dr Atiqah said “encompasses our competitive spirit and strong desire to succeed”.

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ChannelNewsAsia /  🏆 6. in SG

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