Theory has committed to traceability so thoroughly that it has partnered with a group that uses forensic science to confirm the origin of cotton, down to the specific farm
A worker at the Albini mill. Photo: Courtesy of Theory If you buy one of Theory’s Good Cotton shirts, you can email the company and ask where the Supima cotton in your shirt was grown. The brand has committed to traceability so thoroughly that it has partnered with a group that uses forensic science to confirm the origin of cotton, down to the specific farm.
Reinventing a supply chain — specifically a cotton supply chain — is tricky. The fashion supply chain is often fractured and subcontracted to the extent that plenty of brands don’t know where their cotton comes from. For example, there are allegations that some cotton from Xinjiang is produced using forced labor. Many brands have been implicated, but there’s enough gray area that it’s not totally clear where the cotton came from.
The process is long. When cotton is spun into yarn at a mill, it can be mixed in with cotton from all over the world, which means that it could potentially be mixed in with “conflict cotton,” cotton grown in areas that may use slave labor, or is produced by ISIL. But to ensure that the brand actually knows where its cotton was being grown, Theory partnered with Oritain, a forensic technology group, to back up its claims with science.
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