The non-executive chair of Inditex talks succession, sustainability and sales
, of which Zara, the largest, accounts for 73 per cent of sales. As an employer, it’s the city’s lifeblood: in 2017, Inditex overtook fishing as the region’s main driver of GDP.The tour takes in every department, from the pattern cutters to the design studios, and from the logistics teams to the in-house studio, which is popping with multiple ecommerce shoots.
Under her supervision, the product has undergone small but subtle improvements. She has brought in design collaborators such as Charlotte Gainsbourg and the model Kaia Gerber, done a jewellery range withand last year invited the designer Narciso Rodriguez to reproduce 25 pieces from his archive. Under her watch, the clothes have become more consistently desirable. The accessories and shoes are much improved.
family ethos and how welcoming they are. The money can’t hurt either: one model who shoots ecommerce in A Coruña tells me the day rate is so good it would be a “criminal injustice” to turn it down. Although the brand has never done traditional advertising, Ortega Pérez has brought in talents who have helped elevate the house aesthetic to that of a luxury brand. Except, of course, Inditex isn’t luxury.
“If you’re dropping new collections dozens of times a year, you’re a fast fashion brand whether you recognise it or not,” counters Rachel Arthur, the writer and sustainability consultant who has advised businesses including Google, the United Nations Environment Programme and the British Fashion Council’s Institute of Positive Fashion. “Fashion as we know it is built on resource extraction and exploitation, meaning it has an enormously detrimental impact on both the planet and people.
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