Announcing the 2019 World's Most InfluentialCMOs:
CMOs like Lemkau recognize the very real power of marketing in acknowledging the new capabilities, power and passions of consumers, as well as cultural conversation and shifts, and responding in kind in an effort to build brands and businesses. And internally, they are developing their marketing organizations and partnering with C-suite peers for future growth.
Of course, driving change externally and internally go hand-in-hand. Looking at the recent accomplishments of the CMOs on this year’s list, it’s clear their influence enables them to drive seven types of change within the enterprise: focus, priorities, trajectory, attitudes, thinking, behavior and outcomes.
And Lucio is driving diversity-and-inclusion efforts at Facebook in much the same way he prioritized such initiatives at HP Inc. An initial sponsor of Free the Bid, a program advocating for women directors, under his leadership Facebook also is now a sponsor of Free the Work, a program to increase the number of women, trans identifying, nonbinary and underrepresented creators in film making.
Tony Weisman, meanwhile, helped change Dunkin’ Donuts into Dunkin’, repositioning the brand as a coffee chain and enabling it to be a stronger player in a highly competitive category. Procter & Gamble Chief Brand Officer Marc Pritchard has both pushed for change in cultural dialogue around how men need to set an example for younger generations in the #MeToo era, with the “The Best Men Can Be” work for Gillette, as well as called for brand safety and data security and transparency among social networks.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Halsey Turned the Jonas Brothers' 'Sucker' Into a Smooth Jazz Slow JamThe Jonas Brothers and Halsey’s worlds have officially just collided.
Read more »
Vitamin D Vs. Sunscreen: One Dermatologist Weighs In On The DebateEarlier this year, Outside magazine ran a story that went viral, thanks in part to its clickbait-y title “Is sunscreen the new margarine?” The writer argue
Read more »
Jada Pinkett Smith Gets Candid About Her Career And How Her Children Inspire Her.jadapsmith reflected on her groundbreaking career, how she gives back, and what she’s learning from younger generations: “You really have to know who you are in order to navigate all those different worlds successfully”
Read more »
The World’s Most Influential CMOs 2019Today Forbes unveils its seventh annual World’s Most Influential CMOs report, a comprehensive look at the individuals who are the best at driving transformational change within and outside their organizations.
Read more »
World electronic gaming revenues to grow 9.6% to $152.1 billion in 2019: reportThe global video and electronic games market will generate $152.1 billion in 201...
Read more »
Sofi Tukker Announces R.I.P. Shame World Tour 2019Tickets go on sale Friday, June 21, at 10 am local time.
Read more »