The top 100 play 10 sports and collectively earned an estimated $4.5 billion in salary, prize money and endorsements over the last year. Read more from our friends at Sportico.
James has the NBA’s biggestamong active players and a deep roster of endorsement partners beyond Nike, including Rimowa, Walmart, GMC, AT&T, PepsiCo and most recently Crypto.com, which started in 2022. But for the 0.01% of pro athletes, like James, Tom Brady, Kevin Durant, Roger Federer and“Business ownership, along with equity- and royalty-based deals have been around forever, but there has been a shift,” David Schwab, EVP at Octagon, said in a phone interview.
James has definitely been thinking about the back end. The biggest business for James and his longtime business partner, Maverick Carter, is The SpringHill Company, which was founded in 2015 and encompasses production company SpringHill Entertainment,and brand consultancy Robot. SpringHill sold a minority stake last year to a consortium led by Gerry Cardinale’s sports-focused RedBird Capital, which also included Nike, Epic Games and FSG. The deal valued the company at $725 million.
Osaka has equity in roughly a dozen brands she works with, including Hyperice, Sweetgreen, Modern Health, FTX and Autograph, where she was an early investor and advisory board member. She is also the founder and CEO of KINLO, a start-up sun care brand. This month, it became available in 2,500 Walmart stores.
NBA players represented the largest slice of the top 100 with 36 players making the cut. Matthew Stafford scored a pair of huge wins in 2022, with the Super Bowl in February and a new contract in March. His extension with the Los Angeles Rams included a $60 million signing bonus. He ranks first among 25 NFL players.
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