The world's cheapest Domino's pizza is in inflation-hit India. It costs $0.60

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The world's cheapest Domino's pizza is in inflation-hit India. It costs $0.60
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CHENNAI/NEW DELHI : Q: How does the world's biggest pizza brand respond to high inflation in the world's most populous nation? A: With the world's cheapest Domino's pizza. The 49-rupee ($0.60) pizza in India, Domino's No.1 market outside America, is the tip of the spear in its fight against rampant inflat

CHENNAI/NEW DELHI : Q: How does the world's biggest pizza brand respond to high inflation in the world's most populous nation? A: With the world's cheapest Domino's pizza.

In Shanghai, by comparison, Domino's cheapest savoury pizza is priced about $3.80, and in San Francisco about $12, online menu prices show. Domino's global HQ referred queries about India to its local franchisee. He gave new details of Domino's India pivot and its financial gains; his company has removed lids from all boxes of pizzas sold at stores starting December, saving 0.6 cents each time. He said that amounts to a significant saving in packaging costs because 37 per cent of Domino's Indian business is dine-in.

McDonald's launched half-price meals in June. They'll be the focus of promotion efforts in coming weeks, according to Akshay Jatia, executive director at Westlife Foodworld, which runs 357 outlets in western and southern India. He said the meals would bring in more customers and boost sales and margins.

The industry players described a tale of two consumers in a country with yawning gaps between rich and poor.

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