On the surface, the idea of “rage baking” seems commonplace enough: You’re livid about something; you bake it off. But if you’re going to publish a politicized cookbook on how “baking can be an outlet for expressing our feelings about the current state of our society,” you might want to give credit to the person who brought the term into the mainstream. \n
Jones says she was never contacted about the book, but after fans of hers responded to Gunst’s use of #ragebaking on Instagram, she received a DM from Gunst and Alford attempting to explain themselves. In Jones’s screenshots, Gunst and Alford say they saw the phrase “rage baking” used independently for years, and that the book is meant to be a “celebration of this movement.
Since Jones’ post, several of the books contributors have expressed regret over their participation, or have asked that readers amplify Jones by crediting her work and make donations to the organizations she listed on her post. As Jones told Eater, there’s an implicit imbalance between white and black women when it comes to writing about rage:
“There are huge consequences when [black women] express our rage because we’re seen as threatening,” she said in an email, even noting that her post likely wouldn’t have been as popular “if I wasn’t code switching and couching my profound disappointment and anger in ‘eloquent’ ways.” And while she’s heartened by the responses she’s been getting, “I don’t think the publishing world is ready to deal with or package black women’s anger in ways that are easily digestible and commodified.
The intent has never been to claim ownership of the term “rage baking,” nor to erase or diminish the work of others using the phrase. Any attempt to lay claim to the term “rage baking” denies the universal pull this concept/movement has for anyone who has witnessed injustice and has channeled their outrage in the kitchen—the very reason it made for a meaningful title of the collection.
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