Veteran entrepreneurs Amy Parker and Gina Pell have been in the business of building communities for women, both online and offline, years before social networks were created.
, a weekly newsletter with exceptional recommendations and a private community of 38,000+ women. Their mission is to create a global sisterhood of women lifting each other up.
“We became best friends through surviving all of the hardship. What makes our partnership work is that we have a lot of respect for each other and we know how to ‘check’ each other. We’ve been able to successfully do that for almost 20 years. We check each other on, ‘Hey, you need to get over yourself’ or ‘Hey, you’re not pulling your weight and need to push yourself.’ We also respect that we have lives and families,” Parker said.
The What is their third venture together. They wanted to create content for ‘perennials,’ or people of all ages with a mindset of curiosity and growth. Pell coined the term ‘perennials’ in a 2016 blog post titled, “” out of frustration from the feedback she was receiving from investors whilst fundraising for The What. “We were met with so many no’s. Investors said that if we weren’t creating content exclusively for millennials, then they weren’t interested in what we were doing.
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