The Weeknd Kicks Off New Music Era With Old Man Makeup, Sonic Event

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The Weeknd Kicks Off New Music Era With Old Man Makeup, Sonic Event
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The Weeknd releases new 'Dawn FM' with hypnotic, moody sonic experience.

Standing inside an elevated DJ booth in a crowded club drenched in blue light, The Weeknd -- rocking the old man make-up seen in the teases for his album -- went through the album's track list for the intimate, cheering crowd.

The event streamed on Amazon Music channel on Twitch and in the Amazon Music app, and gave fans a chance to hear the album the way The Weeknd intended. As the audience danced to the new tunes -- all while wearing futuristic clear plastic face masks -- the bizarrely wizened The Weeknd danced and grooved from the booth. In the vein of thetitle, the performance included radio-like commercial breaks complete with faux-ads for the fictitious 103.5 Dawn FM station.

The"Blinding Lights" singer first took to Instagram on Sunday to share a cryptic post that hinted at the new album's release., will be released on Friday, and posted a dystopian-themed music video teaser, in which he transforms into a much older version of himself. The one-minute video also names Jim Carrey, Quincey Jones, Tyler the Creator, Lil Wayne and Oneohtrix Point Never as collaborators.

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