In Boston, the weather-heads at Tomorrow.io, which does bespoke forecasting for companies like the N.F.L. and Delta, were never worried about Hurricane Lee.
“This entire system”—the information gathered from ocean buoys, ground-based radar, weather stations, aircraft, satellites, and weather balloons—“has been predominantly done by government agencies,” Rei Goffer, a founder of the Boston-based weather-intelligence company Tomorrow.io, said, a few hours before the duelling newspaper reports. Everyone, it seems, swears by a weather app , but they all rely on the same limited info.
Earlier this year, in the spirit of contribution, Tomorrow sent two test weather-radar satellites into orbit on SpaceX Falcon 9s. The company is now planning to send a combination of radar and microwave sounders—twenty-eight in all—into space, to monitor most of the Earth every hour, instead of once every three days, which is the current rate for the radar aboard’s billion-dollar Global Precipitation Measurement Core Observatory.
Tomorrow already offers boutique weather services to clients including JetBlue, Delta, Uber, the N.F.L., Porsche, Ford, Tesla, Live Nation, Denny’s, and the city of Hoboken. The company consults on questions like whether to promote ice cream or hot chocolate on a drive-through menu, when to expect employees to call in sick because the weather is too bad , and whether a singer can go onstage without getting struck by lightning. The U.S.
Goffer, who is thirty-eight and has a scruffy beard, was on Zoom from Tel Aviv, where he lives. He was checking the news while fielding texts from friends in Boston seeking the storm scoop. “I tell them, ‘Use our app,’ ” he said. He declined to make his own predictions. “As far as safety and lifesaving weather alerts, the source is the government,” he said.
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