“Blog rock” was “mostly mediocre,” apcbapcb writes, and “MP3 blogs were very obviously high on their own supply. But, in the little world they created, human enthusiasm was its own currency.”
On the band Voxtrot’s recent reunion tour, the experience of the audience members was shaped, more than usual, by age. Because the band hasn’t toured or released new music for the past twelve years, younger fans got the thrill of watching an act they’ve only ever known in the past tense. For the older folks in the crowds––the demographic in which, at thirty-eight, I am forced to count myself––the thrill came from seeing history resurrected.
Counterfactual history is tricky, but it feels safe to say that Voxtrot found a bigger audience––or found its audience faster––than it would have otherwise thanks to the Internet phenomenon referred to as “blog rock.” By the mid-aughts, starting a blog was easier than ever. Streaming hadn’t yet taken over our listening habits, but Web connections were speedy enough that, if a blog posted an MP3, a reader could be hearing the song a few minutes later.
on the genre, the critic Steven Hyden listed some of the hallmarks of blog rock: “Terrible band names; a sound reminiscent of punk and post-punk that originated between 1978 and 1987;band names; a ‘danceable’ sound; being ‘uplifting’; coming across as a little precious, a little infantile, a little nerdy, a little skinny, a little choir-y;band names.
When Voxtrot’s self-titled début album came out the following year, it felt frustrated by its own ambitions. The reviews were mixed. Even on the blogs where Voxtrot had so recently been the next big thing, there was considerable disappointment. Not long before the album came out, Srivastava had written a post on his own blog, The Voxtrot Kid, that seemed to anticipate the response. “The Internet is a very dark place,” he wrote. “You. . . .
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