Midnights sold nearly one million copies on vinyl in 2022, but overall sales for the format have plateaued
, notes that vinyl sales in 2022 rose a mere 4.2% over the previous year.
Turntable owners, a group I belong to, might find the idea of buying vinyl just for show and not play confounding. But what’s really going on behind the scenes here is sheer fan frenzy for collectibles that bring them closer to their favorite artists – Taylor Swift, for instance.Midnightsis the highest selling vinyl record since Luminate started tracking sales for the category back in 1991.
Vinyl numbers in 2022 actually would have been much worse if not for the release of Taylor Swift’s Midnights, the year’s top LP with 945,000 copies sold. According to Billboard, Midnights is the highest selling vinyl record since Luminate started tracking sales for the category back in 1991. Not only that, but Swift’s Folklore was the number seven best-selling record in 2022, and her full catalog generated 1.695 million sales of vinyl records in the U.S.
Taylor Swift isn’t the first to toy with multiple LP artwork options – Led Zeppelin did the same for their 1979 release, which won a Grammy Award that year for best album artwork. So there’s precedence for what Swift is doing, with the difference this time around being that the recording industry has a diminished vinyl production pipeline.
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