'Horror Vacui lacks the winking irony of Batsheva or the bohemian romance of Doen.'
Something about Horror Vacui’s designs feels utterly pure and uncorrupted by outside influence, as if were the brainchild of some sprightly gnome who lives in a European forest. In actuality, Horror Vacui was founded in 2014 by the entirely human Anna Heinrichs, whose focus on “very detailed and opulent aesthetics” was influenced by the founder of the Arts and Crafts movement William Morris, whose byzantine botanical art perfectly illustrates the concept of.
The clarity of Heinrich’s aesthetic vision could have something to do with being headquartered in Munich, Germany. The brand’s lack of proximity to any major fashion city lends it an air of cult-like isolation.
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