The 2000s are officially back!
), but she did make a point to acknowledge the role Baby Phat had in pushing streetwear forward. “We created the idea of a lifestyle brand. I don’t want to be confused and say we were the only ones doing that, but certainly for most people of color that came after us, we were the ones who did it first.”
And she's still doing it with the help of her daughters Ming Lee, 19 and Aoki Lee, 16. “Fashion has such a nuanced life cycle, and I’m thrilled to bring back Baby Phat with this capsule for Forever 21,” Leissner tells Refinery29 exclusively. “Now that Ming Lee and Aoki Lee are grown and working on the brand they grew up with, it means so much to me to introduce Baby Phat to a whole new generation who didn’t get a chance to experience our first go around.
“Baby Phat is always front and center when you think of iconic streetwear brands,” says Linda Chang, VP of Merchandising for Forever 21. “We are so thrilled to be a part of a relaunch for a brand that carved the way for women in streetwear and fashion. It has been an honor to work with Kimora Lee Simmons and her daughters, Ming Lee and Aoki Lee, on this project, and we can’t wait to help customers rediscover a legendary brand.
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