The Women's World Cup team has set a new standard in sports — and sponsorships.
after the win. “It helps change perception of women athletes and challenges the norm,” said Marissa Weseloh, director at Momentum Worldwide, a sports marketing agency.
Fox was able to charge more than $506,000 per 30-second commercial in the women's final, according to the data firm Sqad, while the men's final the previous year brought in $437,000. Wasserman has even created a new division, The Collective, to further raise the profile of women in sports, entertainment and general pop culture.
Members of the women's soccer team could command anywhere between $50,000 to $150,000 per speech on the circuit, said Jarrod Moses, chief executive of the sports marketing agency United Entertainment Group. Rapinoe has already proven herself a compelling, if controversial, speaker, appearing on several shows to discuss politics and equality.
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