The survey polled 12,000 cannabis users in Canada and the U.S. — via TheGrowthOp CannabisCommunity
The reasons behind why consumers still shop the illicit market was dependent on the year and the country.
Survey authors write: In both years, there were two most commonly reported barriers to legal purchasing. In all, about a third of Canadian repondents and 27 per cent of U.S. respondents citing price, while about a fifth of Canadian respondents and slightly less than U.S. respondents pointed to inconvenience.Article content
“In 2020 versus 2019, several factors were less commonly reported as barriers in Canada, including inconvenience and location of legal sources. Certain barriers increased in the United States, including slow delivery and requiring a credit card,” study authors note. In the U.S., black market cannabis sales are one of the principal wild cards in establishing a functioning legal cannabis market. States such as California, which were among the first to establish legal markets, have allowed the two markets to coexist, something that cannabis workers have called “extremely unfair.”
Alex Brough, co-founder of Keneh Ventures, a private equity fund that invests in businesses ancillary to the legal marijuana trade, made his thoughts known in