The Three Keys To A Successful Sales Career:
Even if your sales cycle is looking more like a potential marathon than a sprint, remaining persistent and current is vital. That way, your methods are relevant to the prospect and they see how invested you are in them.
. “Every lead is different. Your goal should be to understand those differences and learn from them. If you can’t find out your lead’s communication preferences, establish a randomized schedule that helps you spotlight any patterns. Stay the course until a pattern reveals itself. And be sure to track your follow-up communications as you go.”At their core, salespeople are problem solvers. Think about it for a second.
While those unforeseen interruptions might look like roadblocks, don’t think of them that way. Instead, see them as opportunities to continue being a solution-focused resource to leads. Continue listening to their problems and looking for any common ground between their issues and your products. Are the specs precisely what you discussed with them? Does the product or service deliver the value and efficiency promised in all those sales calls and emails? The easiest way to track this is by routinely checking in with prospects to see how everything is going.
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