Its primary cover art contains a whole rodeo’s worth of American symbolism. It’s head-to-toe red, white and blue.
Beyoncé knows how to get people talking, and her new album “Cowboy Carter,” had tongues wagging long before its release date on March 29. With star power as ubiquitous as hers, every little detail of a new work is going to be embraced and dissected, especially since Beyoncé is also known for serving up enticingly intertextual visuals alongside her music.
People have pointed out the imagery pays homage to Black rodeo stars, specifically rodeo queens who carry the American flag after a victory. Rodeo buffs also took the opportunity to reintroduce social media to Ja’Dayia Kursh, an Arkansan who became the state’s first Black rodeo queen in 2023. “One thing we’ve learned from the discourse surrounding Beyoncé’s new cover art is, most of y’all have no idea what Black American culture is,” one fan wrote on X.
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