The Oscars featured more nods in sustainability's direction than any other.
Author:Whitney BauckUpdated:Feb 11, 2020Original:Feb 11, 2020When up-and-coming "Booksmart" starlet Kaitlyn Dever was asked about her dress at the Oscars red carpet on Sunday, she didn't just name-drop the famous brand that dressed her. She also name-dropped one of the buzziest words in fashion at the moment: sustainability.
But even if Dever wasn't as precise in her language as some environmentally savvy onlookers would've liked, the fact that she was bringing up sustainability on the red carpet at all signified a shift. There have always been a few outspoken animal rights activists showing up here or there, and even a few events like the Sustainable Style Awards and the Green Carpet Fashion Awards designed to bring sustainability and the red carpet together.
Phoenix was one of a number of celebrities who used his speech that night to call attention to climate breakdown, which felt especially pressing due to the onslaught of headlines about the ongoing bushfires in Australia. A day or two after the awards, "Fleabag" star Phoebe Waller-Bridge auctioned off the Ralph & Russo suit she wore on the red carpet to benefit charities responding to the bushfires.
But the Oscars, the biggest and highest-profile of the awards shows, featured more nods in this direction than any other. Kaitlyn Dever's Tencel gown was one of three dresses that came out of a partnership with Red Carpet Green Dress. This year, RCGD partnered with Good On You, an organization best known for having produced an app that ranks brands based on their ethics.
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