'The Super Models' documents the birth of a cultural phenomenon

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'The Super Models' documents the birth of a cultural phenomenon
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You better work! Apple TV's 4-part docuseries 'The Super Models' charts the impact of the OG super models: Linda Evangelista, Christy Turlington, Naomi Campbell, and Cindy Crawford.

That video catapulted its stars to a completely different level of fame. They had already conquered the fashion world, coveringand closing runway shows the world over. Models had broken through into the cultural zeitgeist before, transitioning into acting or music, as Twiggy had done in the '60s or"I think [Williams and I] were both in New York at that time and I was an NYU student, and I remember those women were just everywhere," Bills tells EW.

The Big Four were splattered across billboards in Times Square and throughout magazines hawking beauty and fashion brands; they were selling Pepsi during the Super Bowl and. The supers existed at the nexus of early '90s popular culture. They were household names and their own brands. In Williams' words, they were the "original influencers."Linda Evangelista, Cindy Crawfrod, Naomi Campbell, and Christy Turlington at Versace Fall/Winter runway show, Dec.

But that wasn't always the case. Campbell recounts how, as a Black model in a majority white industry, she struggled getting booked for runway shows early in her career but Turlington and Evangelista, who were high in demand, refused to do shows unless Campbell was also cast. 's "Get Me Bodied," a runway assassin with the most killer walk in the game, she still couldn't book ad campaigns the way her three counterparts could.

Williams became the first Black director to win an Academy Award when he took home Best Documentary Short Subject for 2010's"I understand how personally, deeply, when you are asked to do the runway in Naomi's case, but not asked to do the campaign, and the humiliation of that, and refusing to let that stop you," Williams continues. "That could stop you in your tracks. That could have stopped me in my career. It could have stopped anyone. It stops many.

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