There's a new plant-based restaurant in Los Angeles that many are calling the 'vegan McDonald's.' Here's the story behind the now-TikTok-famous restaurant.
There’s a new fast-food restaurant on La Brea Avenue, just south of Melrose. The facade is a familiar fire engine red. The name “Mr. Charlie’s” is written in bright yellow letters above a yellow frown. Squat yellow stools, the kind you’d likely find in a kindergarten classroom, line the front of the building as seating. If you drive by over a certain speed, you might mistake it for a McDonald’s.
T-shirts upstairs and the artwork featuring what looks like Marilyn Monroe and Ronald McDonald’s love child all over the walls. After attending UCLA and getting a job in corporate marketing, Kim, 35, left his career to help his parents run Aria, the family’s Korean street food restaurant in San Francisco’s Tenderloin. When he moved to Los Angeles in 2019, he was looking to open a location of Aria. But after having a baby, and with his wife following a plant-based diet, Kim started to move toward more vegan foods for himself and his family.
Some TikTok users comment on the price of the Frowny Meal being close to $20. Kim notes that the mission of the restaurant is about more than just food. Chase Garcia, who leads the transition program at the Dream Center, said: “They [Mr. Charlie’s] have hired multiple residents from the Dream Center and some have already moved out since working there due to wages they are earning and management opportunities.”
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