Hawaii is consistently one of the most popular holiday destinations for Japanese tourists. But they don't show their love just by going there.
Food, clothes and even festivals all over Japan demonstrate that people's love for the islands is about way more than beaches.
Japan's love affair with Hawaii can perhaps be summed up by one word: iyashi. It means"healing" or"comfort" in English but often encapsulates the sense of freedom and relaxation that many Japanese associate with the islands.Rise in popularity, rise in prices And there's another factor at play, which is the decline of the yen. It has become much more expensive for Japanese to travel to the U.S. due to the yen's decline against the dollar. The majority of current flight reservations for Hawaii are for upper cabin classes like business and premium economy.
" people are too much in a rush, whether it be about going to university or other things like war or politics, but in Hawaiian culture, there's this culture of just maintaining one's island," says David Smith, CEO of"I thought would lead to bringing that kind of Hawaiian culture to Japan and letting people know about the goodness of Hawaii."Beyond recurring festivals, there are Hawaiian restaurants all over Japan.
"Hula helped me get through so many things in life, whether it be with my relationships with others or if something didn't go well at work. When I do hula, it feels like I'm in a higher dimension. I wanted to share this feeling with others, so I opened up my own hula school here 18 years ago," she said.
For nearly 20 years after the end of World War II, leisure trips abroad were banned in Japan, with occasional exceptions for study abroad programs or business trips."Pleasure travel was not allowed for almost two decades after the end of the war. The war ended in 1945 and foreign travel was heavily restricted until 1964, but once the travel ban was lifted, Hawaii was one of the most popular places for the Japanese to visit," Yaguchi further adds.
The owner of Da Plate Lunch 808 wanted to create a plate lunch restautant in Japan like the ones he visited in Hawaii.A plate lunch is a product of Hawaii's multicultural background. Usually, it's two scoops of white rice, a side of macaroni salad with a generous portion of mayonnaise and your choice of protein, commonly doused with thick savory gravy.
"Especially in these difficult times of Covid, for many people, the barriers to travel overseas are still high. We give our customers that want to travel to Hawaii but can't quite yet, the experience closest to being there. People come here not just for the Hawaiian-style food but also the unique 'Hawaiian Vibe,'" Matsuda said.Wearing your fandom
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