The startup journey: Advice for tech entrepreneurs -Everyone wants to be a unicorn, the next billion-dollar success story. This ambition is good and must never be watered down. Running a... -
Everyone wants to be a unicorn, the next billion-dollar success story. This ambition is good and must never be watered down. Running a very successful tech business can be very highly rewarding, both financially and emotionally, even if the business is not yet a unicorn success story.
Parket, which is a world-leading off-street parking management platform, is significantly scaling. What are some of the lessons we learned that you, the aspiring tech entrepreneur, can benefit from?In order to launch and run a successful tech startup you need 10% inspiration, 80% perspiration and 10% desperation. A desperate startup will do what it needs to survive.
It is very seldom that someone builds a great shiny app or platform and people come flocking. Your product must solve a problem, and you must go out and sell your solution to the world – whether that’s customers or investors. A good strategy is to have two founders, one that is the tech expert and the other who is gifted at sales and business development. If you can’t do this, then do what I did and learn how to sell.
Perhaps the idealistic would see this as good reinvestment in the country, but in practice, the opposite is true. It chases international investors away. Activists pushing the Startup Act in South Africa are seeking change to this legislation, and supporting them would support a vibrant tech startup industry in this country. By comparison, it is not unusual to see Nigerian startups raise a million dollars or Euros.
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