Homebuyers all have different visions of 'luxury' - but the people buying tend to fall into one of these buckets. EngelVoelkersHQ realestate realestatenews
The thought of buying a luxury home, let alone any home, may seem out of reach for most aspiring homeowners. But according to a new report from, home buyers who are lucky enough to be in the luxury market tend to fall into one of six categories
“As a real estate professional, understanding your market and clientele has never been more important, nor has cultivating a distinct market specialization to best serve these burgeoning buyer segments.”Millennials have accounted for 43% of all American home buyers in 2022 and, according to the report, these buyers choosing where to buy based on where they want to live, not where they want to work.
Destinations like Austin, Texas, Charlotte, North Carolina, and Denver Colorado are becoming extremely popular, and the millennials who move there are looking for fully equipped smart homes with amenities.The “new American Rancher,” as the report describes, is a Baby Boomer who’s in a transitional period of life and is looking to move to the country and live out their Wild West dreams. Places like Bozeman, Montana and Jackson Hole, Wyoming are popular for this.
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