Contributing Editor, Food52
We're celebrating remarkable women in the worlds of food and design throughout Women Are Amazing Month . Is there a woman we should be profiling?
Eliza Blank was once a very bad plant parent—a surprising origin story for the founder of the plant business,. Her quest to make her New York City apartment as plant-filled as her mother’s New England home was initially a bust; she couldn’t keep her Home Depot purchases alive. But out of her frustration came her breakthrough idea to take a dated business model—mail-order plants—and update it for monstera-loving city dwellers who could order houseplants and learn how to take care of them online.
I am most proud of the community we've built around The Sill and the positive impact we've had on people's lives. Seeing our customers connect with nature and find fulfillment in caring for their plants brings me immense satisfaction and motivates me to continue growing our brand.Yes, I love connecting with and supporting other female founders. I will always go out of my way to make time for someone I believe I can help.
Early on in the business, one of my favorite advisors and biggest supporters was Sarah LaFleur, founder and CEO of women's wear brand. Sarah was the first person to really drive home “when there's a will, there’s a way,” and was always my first phone call if I ever felt stuck on a big problem.Right now, I’m drawing my inspiration from Jennifer Jewell, a notable figure in the world of gardening and horticulture.
While The Sill has grown over the years, so too have our customers! They've grown their houseplant collections and honed their skills as plant parents. And many have moved into homes with porches, patios, stoops, and yards. The Sill was founded on the simple belief that plants make us happier, healthier humans, and that simply doesn’t stop at our window sills.The Sill has been my exclusive focus going on 12 years—with the exception of my family of course .
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