The Sheika Daley effect

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The Sheika Daley effect
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Whether you’ve heard of Sheika Daley or not, you have definitely seen her work.

Daley is a self-taught makeup artist with a mathematics background and meticulous eye, and her brush has touched the faces of the world’s most iconic and influential women.

That’s my goal, every time I work with a client — to make them feel as beautiful and shine as brightly as they possibly can on that red carpet, TV screen or wherever they are. When they feel beautiful, they exude that and make the makeup look even better.Supplied.Black beauty to me is confidence. It’s being happy with everything you are and not trying to look like anybody but yourself. I feel like we as women, and especially black women, are so beautiful.

Once I get a formula that works specifically for them, that’s what we’re using every single time, I’m never changing it.Supplied.It’s funny because I’m still working on that and on my self-confidence. I’m very shy. I’ve just started coming out from behind the brush, having more conversations and being in more campaigns.

I watch a lot of the History channel and National Geographic, and I get inspiration from that. I love playing with the 1940s, 1950s, and 1960s and going back there. And my mom inspires me, just looking at her old pictures and seeing some of the things that she used to wear, her lips and the way she used to wear her hair.

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