The iconic blue speedster brings a playful twist to prep icons and street staples
Over thirty years since he first legged it across our screens, Sonic the Hedgehog's popularity endures. Even that period where he started wearing snoods didn't do too much to harm his reputation, and that's because he's just... endearing. Jack Carlson, founder of Rowing Blazers, gets it, as his preppy NYC marque’s latest capsule collection doubles as a collaboration with Sega centring on the world-renowned speedster.
“I love Sonic, but if I’m going to wear something with Sonic on it, I’d like it to be really well-made" I’d like it to be something like a rugby, a piqué icon polo, an intarsia sweater. Something a little unexpected,” says Jack Carlson.
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