Britain’s Prince Charles recorded a message dedicated to Campaignforwool.
PRINCE OF WOOL: The guest of honor at the inaugural ceremony of Pitti Uomo held on Tuesday in Florence appeared on video.
“The fact that over 1,000 brands are joining The Campaign for Wool suggests that the message of sustainability and biodegradability and the persuasive case for choosing natural rather than synthetic fibers are finally starting to get through to people. They are asking searching questions about the provenience and content of current fashion and everything inside their homes,” the Prince of Wales said in the address.
This was not the first time that Prince Charles teamed with Pitti Immagine. In April 2017, the Prince of Wales and the Duchess of Cornwall attended an event at Palazzo Pitti where they met Italian and British spinners and weavers to discuss the sustainability message of The Campaign for Wool.
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