The Power Of Storytelling To Fight The Climate Crisis

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The Power Of Storytelling To Fight The Climate Crisis
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  • 📰 Forbes
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Influential venture capitalist, John Doerr, says great leaders inspire action by reaching the head and the heart.

contains dozens of infographics and detailed charts to show the magnitude of the crisis, most of the book is devoted to climate warriors, entrepreneurs, and trailblazers whose stories illustrate what’s possible.

Stories like Orsted also prove that renewable energy can be profitable. Orsted went public in 2016 at a market value of $15 billion. It’s worth $50 billion today. “For any fossil fuel company looking to escape its past, Orsted is a role model par excellence,” says Doerr. Ethan Brown provides yet another story. Doerr says Brown made a powerful impression when he walked into Kleiner Perkins to pitch his idea for a meatless burger.

Brown narrowed his focus to clean energy. His interest in animals , agriculture, and climate merged into what would become his company, Beyond Meat. Citing Beyond Meat and other companies, Doerr wants to prove that cleantech is a good investment. Since 2006, Kleiner Perkins has invested a total of $1 billion in sixty-six cleantech ventures. The value of its investments has tripled to $3.2 billion.

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