This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. Brands are expected to spend $21 billion on creator marketing in 2023.
Reators. Influencers . Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising. This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing , up from just $1.
6 billion seven years ago, according to the social media research firm, Influencer Marketing Hub. "Influencers are more trusted by their audiences than ads. They can sell out products in minutes. They can cause a flash mob that shuts down a major city," says Erin Lanuti, the chief innovation officer at ad titan Omnicom PR Grou
Social Media Influencers Entertainment Advertising Earnings Brands Creator Marketing
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
| Why Letterboxd is the social media app for people who hate social mediaFor me, this platform grew to be less of a “social” media and more of an extension of self.
Read more »
X Social Media is suing X, a social media companyX Social Media alleges that Musk’s X confuses potential customers.
Read more »
As free press withers in El Salvador, pro-government social media influencers grow in powerAn expanding network of social media personalities is amplifying and echoing President Nayib Bukele of El Salvador. That's creating an echo chamber as Bukele strengthens his grip and seeks to hold on to power.
Read more »
As free press withers in El Salvador, pro-government social media influencers grow in powerDouglas Guzman's TikTok feed was dotted with workout routines and videos showcasing his favorite parts of his country.
Read more »
The predictive power of social media data in fashion forecastingFashion and social media are both ever evolving. So why not put the two together? New research in Manufacturing & Service Operations Management says utilizing social media to predict sales of apparel and footwear items based on social media posts and interactions about color is possible and successful.
Read more »
Letters to the Editor — Vaughn family, social media, free press, Ken Paxton, power usageLetters to the Editor
Read more »