As the head of her own marketing agency in Los Angeles, Shaina Renee Manlangit has made it a mission to elevate Filipino American talent and culture. But, it occurred to her last year, she still had never actually been to the Philippines.
Knowing there were other young Filipino Americans who felt that gap, the 28-year-old promptly “cold-emailed” the Philippine Department of Tourism. That led to her visiting the country in March for the first time.
Two Filipino American influencers were recruited to join a group VIP tour in July. Manlangit also has a state-endorsed, eight-day tour slotted for 2024 through the capital city, Manila, and the islands of Cebu and Coron is being marketed as a vibrant introduction for any Filipino American willing to join.
Alexander Martin Jr., 31, has already committed to one of the 10 spots on the trip she designed. Born and raised in San Leandro, California, the entrepreneur only knows the Philippines from family photos and stories. School, sports and then work always seemed to make it impossible to squeeze in a visit.
“Those were like the first sort of American or Americanized Filipinos,” said Evelyn Ibatan Rodriguez, a sociology professor and part of the University of San Francisco’s Philippine Studies Program. “I think that kind of sets the tone, this idea that what is native to the Philippines is less than.”
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