Amazon uses its annual Prime Day event to sign up Prime members, adding a revenue stream that others don’t have
Amazon.com Inc. and other big retailers kicked off an annual July sales event that has come to rival Black Friday in terms of discounts and the surge in online shopping.
But for the e-commerce giant, the Prime Day event isn’t just about selling discounted Instant Pots or Levi’s jeans. It is another way to tighten its grip on shoppers by getting them to enroll in its Prime membership program, which adds an important revenue stream and loyal customers.
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