Data reveals that the number of daily active users coming to X competitor Threads has sharply dropped 82% since its peak.
The early strength of X competitor Threads has disappeared. If you were the kind of person to throw out puns, you might say that the Instagram-based social media platform was getting to be threadbare. Luckily, this writer would never subject you to this kind of corny writing style . Let's get to some actual data thanks to.
The day after the release of the Threads app, the latter had a peak number of 44 million active users visiting the social media platform and it has been downhill since. Sensor Tower also pointed out that people are opening the app less and when they do open the app, subscribers are spending less time using it.
On the day Threads went live, users opened the app 14 times on average and spent 19 minutes during each session rummaging through the site's content. By August 1st, the average user opened the app only 2.6 times and each time these subscribers spent only 2.9 minutes browsing through Threads. Those figures come from Sensor Tower but another market research firm, Similarweb, reported similar findings.
Zuckerberg, who co-founded Facebook which changed its corporate name to Meta back in 2021, also stated that"We saw unprecedented growth out of the gate and more importantly we’re seeing more people coming back daily than I’d expected. And now, we’re focused on retention and improving the basics. And then after that, we’ll focus on growing the community to the scale we think is possible."
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