The Nothing Phone marries a disregard for your attention with bombast that crumbles under scrutiny.
Carl Pei, former founder of OnePlus and now the face of the Nothing brand, has been hyping up the company’s Nothing Phone 1 for what feels like ages. You’d think the smartphone world has seen it all, but Nothing has a brilliant plan to bring the fun back to phones. No, it’s not with foldables. It’s also not mini phones, nor is it the camera-centric madness that has gripped both Western and Eastern smartphone brands.
So what’s my problem here? It’s not just that most people use cases and therefore won’t have a use for most of these features. It’s also that Nothing’s marquee features are inherently distracting — not just to you, but to everyone around you. The allure of novelty There’s an argument to be had that smartphones are boring. We aren’t seeing circular phones anymore, nor are we getting wild form factors like the LG Wing. Instead, we’re seeing phones that take good pictures, ones with slightly faster processors, and boring old phones that do the same thing every year.
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