'The Northman'’s Seemingly Accidental Viral Marketing Campaign

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'The Northman'’s Seemingly Accidental Viral Marketing Campaign
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Robert Eggers' new movie, The Northman, is full of heavy hitters like Alexander Skarsgård, Nicole Kidman, and Anya Taylor-Joy, but it wasn't the star-studded cast that caused the film to go viral this week. It appears to have been a botched print job.

?” And for a movie that’s still something of a niche product, no matter how big the names involved are, this level of awareness can only help.

It also serves as a reminder that marketing can be fun. In the last five to 10 years we’ve become accustomed to targeted ads on Instagram, Google, and other platforms. Everything feels a little too curated—and, frankly, creepy. Cool-hunting used to be an analog process. You had to go to a bookstore, record shop, or movie theater to check out something new. In its heyday, viral marketing captured that with secret websites and. But once the jig was up, people lost interest.

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