The crisis will only accelerate longstanding trends of falling ad revenue and dwindling print sales
plan to merge. In January Enders Analysis, a research firm, forecast that ad sales in the British press would fall by 8% this year. It now puts that figure at 30%. Circulation is expected to halve. British newspapers are particularly hard-hit because they rely more on news-stand sales than papers in continental Europe and America. Some 4,000 newspaper retailers have closed, including branches of W.H. Smith.
The crisis will only accelerate long-standing trends. Ad revenues have been falling for years and print readers have long been moving online . Even before the current crisis, operating profits at the Telegraph Media Group, publisher of theThe big worry is what happens when the lockdown ends. In 2009 print advertising fell by 25% before returning to normal levels of decline. This time, 40-50% of what is lost may never come back, reckons Alice Pickthall of Enders Analysis.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Democratic super PAC launches $15 million ad blitz slamming Trump on China and coronavirusDemocratic super PAC American Bridge has launched a counterattack as Trump and his allies attack Joe Biden on China’s role in the spread of coronavirus.
Read more »
Google Gives Newsrooms Small Reprieve By Suspending Some Ad FeesGoogle expanded its aid to media outlets today by eliminating fees for publishers that use Google Ad Manager, a service that helps companies deliver online advertisements by Noah_Kirsch
Read more »
Megadrought emerging in Western US is one of the most severe since 800 A.D.Researchers used tree rings to compare recent weather patterns to megadroughts over the past millenium.
Read more »