This is wheely bad.
Logo redesigns for sports teams are always dangerous ground. We've seen plenty of controversies over the years, but few compare to the reaction to the new logo for the Formula 1 team Haas.
The new Haas logo basically parks the mark of new sponsor MoneyGram on the edge of team's existing logo while changing up the font. The result is a bit of a mess to say the least, and it seems that on Twitter pretty much everyone thinks they can do a better job . Introducing the bold new @MoneyGram Haas F1 Team 🔴⚫⚪#HaasF1 #MoneyGramDrivesYou pic.twitter.com/Ryuj9xM38ESponsorship is obviously massively important in sports, but it sometimes becomes a little too visible when the principal sponsor also gets team naming rights. The Haas F1 team is now the MoneyGram Haas F1 Team thanks to a deal with the global money transfer company, and it's decided the sponsors paying enough to even get its logo added into the team's own brand identity.
The result is a patchwork of a logo in which 'MoneyGram' wins in the hierarchy of elements, while the brand's own arrow logo becomes a logo within a logo parked on the edge of the design. Most fans seem to think it looks awful, and we have to agree.
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